Showing posts with label SEO Woodland Hills. Show all posts
Showing posts with label SEO Woodland Hills. Show all posts

Saturday, January 25, 2014

Yahoo starts encrypting all email, but implementation is inconsistent

 

 
Lucian Constantin writes about information security, privacy and data protection.
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Yahoo has started to automatically encrypt connections between users and its email service, adding an important security layer that rival Gmail has had for almost four years, but its implementation needs work, according to at least one security expert.

Thursday, December 5, 2013

Google Trends Becomes More Intelligent

Google gives the examples of “rice” and “Gwyneth Paltrow”. With the new reports, it can distinguish between rice (the food) and Rice University, and it can include common misspellings of Paltrow’s name as part of the report for that query.
 

Friday, November 29, 2013

Google Just Upped the Digital Analytics Ante, Yet Again

 



 
I have to admit, with all the amazing updates Google Analytics (GA) keeps pushing out, the past few years have felt a bit like the seven years of mobile, "This is the best analytics feature enhancement ever!" "No, this is!" No, this is!" - you get the point. But I have to say, after getting my hands dirty with the most recent updates to Advanced Segments in Google Analytics, this just introduced a whole new yard stick for all other digital analytics tools to be up against.

Thursday, November 21, 2013

Tips for Taking Twitter Content Marketing to the Next Level




 

When Twitter first came around, many people were unsure what the social media website could do for business. It didn't take long to discover that Twitter's format is tailor-fit for B2B and B2C marketing, which is perhaps why it is second to LinkedIn as being the most used social media network for content marketing today. Twitter is a godsend for those who've been looking for an easy to use, accessible network for content distribution, and it's gaining more and more users as the days go by.

Thursday, November 14, 2013

Foundations of Building an SEO-Friendly Website From the Beginning

 


Similar to building a house, when developing a website there are needs and there are wants. This could include the design and user experience, as well as the content tone and architecture. For the last 15 years most companies have developed sites without SEO strategies in place, which has negatively impacted their brand's findability and performance.

Wednesday, October 30, 2013

5 ways brands win (or lose) with real-time marketing

 

Call it the way the Oreo crumbles. Ever since the popular cookie brand hijacked the Super Bowl conversation with a timely tweet that rocketed around the internet, digital has had a serious crush on real-time marketing. (For different reasons, some have also had a serious crush on real-time bidding, but that's a different topic with a confusingly similar name

Read more at http://www.imediaconnection.com/content/35032.asp#IVT0TEPbpQjLKLqL.99

Wednesday, October 23, 2013

5 Myths (and Truths) About Big Data

 
 

"Big data" has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products, and business intelligence. It's become very fashionable to decry the value of "big data" for marketing, with many pundits and consultants calling it "no big deal."
I believe in "big data" just like I believe in the power of all data to transform our lives. Just look at the powerful applications already emerging in healthcare, world hunger, global economics, and even for those for whom hockey is more important than life itself, sport competiveness.

Thursday, October 17, 2013

Make Sure You've Got Quality Content



 
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts.
That first gives is a bit of a primer on how Panda rolled out previously and how it currently is rolling out into the search algorithm.
"So Panda is a change that we rolled out, at this point a couple years ago, targeted towards lower quality content. And it used to be that roughly every month or so, we would have a new update. And we would say, OK, there's something new, there's a launch, we've got new data, let's refresh the data.

Thursday, October 10, 2013

Google Webmaster Tools Alters How It Selects Sample Links

Google announced on Thursday that it has made a change to how it decides what links to show webmasters when they push the “Download more sample links” button. The feature typically shows about 100,000 backlinks.
“Until now, we’ve selected those links primarily by lexicographical order,” explains Yinnon Haviv, a software engineer with Google’s Webmaster Tools team. “That meant that for some sites, you didn’t get as complete of a picture of the site’s backlinks because the link data skewed toward the beginning of the alphabet.”