5 Ways to Use Remarketing for Search to Profit from Underutilized Areas in AdWords

 

 

http://www.searchenginejournal.com/5-ways-use-remarketing-search-profit-underutilized-areas-adwords/101959/

Google Considers Making SSL A Ranking Signal

 

 

http://www.webpronews.com/google-considers-making-ssl-a-ranking-signal-2014-04

Yahoo starts encrypting all email, but implementation is inconsistent

 

http://www.pcworld.com/article/2085700/as-yahoo-makes-encryption-standard-for-email-weak-implementation-seen.html

 

Lucian Constantin writes about information security, privacy and data protection.
More by Lucian Constantin

Yahoo has started to automatically encrypt connections between users and its email service, adding an important security layer that rival Gmail has had for almost four years, but its implementation needs work, according to at least one security expert.

Money is changing the Web, and we are all for sale

 

http://www.dailydot.com/opinion/twitter-ipo-bitcoin-future-web-economy/

 

 

By Nicholas White

What’s the financial equivalent of “Eternal September”?
Depending on how long you’ve been obsessed with the Internet, you may not be familiar with the expression. So for the n00bs out there, let me explain: Back in the day, most people would discover the Internet when they went to college.


 

How to ease anxiety over Google updates

Matt Cutts, head of Google's Webspam team, recently spoke at PubCon 2013 where he said "Google is trying to figure out answers; we are trying to organize the world's information, make it universally accessible and useful."

Google does a few things better than anyone else in the world: It provides users with relevant, easily-accessible information through emerging search technology, innovates through moonshot thinking that revolutionizes how we use technology to improve our lives, and gives digital marketers anxiety on a regular basis.

Read more at http://www.imediaconnection.com/content/35375.asp#UM8KDeOkcRKodbgq.99

5 PPC Reputation Management Tips (Including Twitter)

 

http://www.clickz.com/clickz/column/2294474/5-ppc-reputation-management-tips-including-twitter

 

 Search engine reputation management issues come in many forms including: short-term, news-driven and longer-term SERP pollution, brand/company name, and those affecting product name. The diversity of reputation management issues and the fact that often the SERP in question isn't exclusively for the brand search alone, but may also include the words "reviews," "ratings," "testimonial," or industry terms. Because reputation management issues come in all flavors, the proper strategy varies. Certainly for any long-term SERP pollution issues, an SEO strategy makes the most sense, but SEO often takes time, so PPC search can provide a temporary fix, even in scenarios where a long-term solution must be SEO-driven.

Google Trends

 

 

http://www.webpronews.com/google-trends-just-became-a-lot-more-useful-2013-09?utm_source=Search_sidebar

 

 In September of last year, Google merged Google Trends with Insights For Search into what it called the “new Google Trends.” It’s now been a year and Google is continuing to add more ways for you to follow the latest search trends.

The first addition is an update to the Top Charts that was unveiled back in May. At the time, Google said that its top charts would show you the top searches by region for categories like actors, animals, sports and more. The new feature – Trending Top Charts – adds the option to see the top trending searches in each category.
As an example, here’s the Top Chart for animals. You can clearly see that dogs are the most searched topic overall in the animal category

Future of Local Search: 5 Layers of Local

http://searchenginewatch.com/article/2295798/The-Future-of-Local-Search-5-Layers-of-Local

  

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery