5 ways brands win (or lose) with real-time marketing

 

Call it the way the Oreo crumbles. Ever since the popular cookie brand hijacked the Super Bowl conversation with a timely tweet that rocketed around the internet, digital has had a serious crush on real-time marketing. (For different reasons, some have also had a serious crush on real-time bidding, but that's a different topic with a confusingly similar name

Read more at http://www.imediaconnection.com/content/35032.asp#IVT0TEPbpQjLKLqL.99