Following the legitimate hacking of two companies' Twitter accounts this
spring, a string of copycats have jumped on the bandwagon with fake attacks.
First, MTV and BET pretended to take over each other's Twitter accounts in
February, and in July, Chipotle tricked users into thinking hackers had broken
into its Twitter account with a string of nonsensical messages.
If blogs and online media coverage are any indication, the ploy worked. Chipotle representative Chris Arnold has declared the company's stunt a win, saying the fake hack "was definitely thought out" as part of Chipotle's 20th anniversary promotion. On the day Chipotle posted 20 "hacked" tweets, the company added 4,000 new followers to its Twitter account -- significantly more than its typical daily average of 250.
If blogs and online media coverage are any indication, the ploy worked. Chipotle representative Chris Arnold has declared the company's stunt a win, saying the fake hack "was definitely thought out" as part of Chipotle's 20th anniversary promotion. On the day Chipotle posted 20 "hacked" tweets, the company added 4,000 new followers to its Twitter account -- significantly more than its typical daily average of 250.
Read more at http://www.imediaconnection.com/content/34912.asp#VgOp3oSPaaKBzzzb.99
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