I have to admit, with all the amazing updates Google Analytics (GA) keeps
pushing out, the past few years have felt a bit like the seven years of mobile,
"This is the best analytics feature enhancement ever!" "No, this is!" No,
this is!" - you get the point. But I have to say, after getting my
hands dirty with the most recent updates to Advanced Segments in Google
Analytics, this just introduced a whole new yard stick for all other digital
analytics tools to be up against.
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