Improving Your Email Conversion Rates

 http://blogs.imediaconnection.com/blog/2013/12/02/improving-your-email-conversion-rates/?imcid=na

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For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.

How to ease anxiety over Google updates

Matt Cutts, head of Google's Webspam team, recently spoke at PubCon 2013 where he said "Google is trying to figure out answers; we are trying to organize the world's information, make it universally accessible and useful."

Google does a few things better than anyone else in the world: It provides users with relevant, easily-accessible information through emerging search technology, innovates through moonshot thinking that revolutionizes how we use technology to improve our lives, and gives digital marketers anxiety on a regular basis.

Read more at http://www.imediaconnection.com/content/35375.asp#UM8KDeOkcRKodbgq.99

Here Are Over 60 Things You Can Say To Google Now

 

http://www.webpronews.com/here-are-over-60-things-you-can-say-to-google-now-2013-11

 

 TrendBlog.net has put together a pretty cool infographic listing all the different commands you can use with Google Now. There are over sixty of them. You may already know most of these, but it’s nice to see them all collected together, and serves as a reminder of some of the things you can do.

Google Trends Becomes More Intelligent

http://www.webpronews.com/google-trends-becomes-more-intelligent-2013-12

 

 

 Google has introduced new topic reports in Google Trends aimed at giving users smarter information about the search queries they are seeking.

Google gives the examples of “rice” and “Gwyneth Paltrow”. With the new reports, it can distinguish between rice (the food) and Rice University, and it can include common misspellings of Paltrow’s name as part of the report for that query.
 

Google Just Upped the Digital Analytics Ante, Yet Again

 

http://www.clickz.com/clickz/column/2294475/google-just-upped-the-digital-analytics-ante-yet-again

 

I have to admit, with all the amazing updates Google Analytics (GA) keeps pushing out, the past few years have felt a bit like the seven years of mobile, "This is the best analytics feature enhancement ever!" "No, this is!" No, this is!" - you get the point. But I have to say, after getting my hands dirty with the most recent updates to Advanced Segments in Google Analytics, this just introduced a whole new yard stick for all other digital analytics tools to be up against.

Tips for Taking Twitter Content Marketing to the Next Level

http://blogs.imediaconnection.com/blog/2013/09/18/5-tips-for-taking-twitter-content-marketing-to-the-next-level/

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When Twitter first came around, many people were unsure what the social media website could do for business. It didn't take long to discover that Twitter's format is tailor-fit for B2B and B2C marketing, which is perhaps why it is second to LinkedIn as being the most used social media network for content marketing today. Twitter is a godsend for those who've been looking for an easy to use, accessible network for content distribution, and it's gaining more and more users as the days go by.

Foundations of Building an SEO-Friendly Website From the Beginning

 

http://www.clickz.com/clickz/column/2294479/foundations-of-building-an-seo-friendly-website-from-the-beginning

Similar to building a house, when developing a website there are needs and there are wants. This could include the design and user experience, as well as the content tone and architecture. For the last 15 years most companies have developed sites without SEO strategies in place, which has negatively impacted their brand's findability and performance.