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Saturday, January 25, 2014
Yahoo starts encrypting all email, but implementation is inconsistent
Tuesday, January 21, 2014
Why You Should Rebuild Your Twitter Feed From Scratch
http://www.buzzfeed.com/charliewarzel/why-you-should-rebuild-your-twitter-feed-from-scratch
Earlier this week I “nuked”
my Twitter feed. The feed was beyond trimming or manicuring — it was time to
execute a complete reset. The process was refreshing. And somewhat illuminating!
It was also time-consuming, and, frankly, less than half the battle. I had blown
up my feed. Next, I needed to make a better one.
Tuesday, January 14, 2014
Money is changing the Web, and we are all for sale
What’s the financial equivalent of “Eternal September”?
Depending on how long you’ve been obsessed with the Internet, you may not be familiar with the expression. So for the n00bs out there, let me explain: Back in the day, most people would discover the Internet when they went to college.
Depending on how long you’ve been obsessed with the Internet, you may not be familiar with the expression. So for the n00bs out there, let me explain: Back in the day, most people would discover the Internet when they went to college.
Monday, December 30, 2013
Improving Your Email Conversion Rates
http://blogs.imediaconnection.com/blog/2013/12/02/improving-your-email-conversion-rates/?imcid=na
For any company to stay above the rest, documenting metrics is crucial.
Conversion rates are a proven method of keeping track of potential sales versus
lost sales. During any email blitz, gauge how many recipients you begin with
versus how many eventually click through to your website, and then how many of
those continue on to make a purchase. This should give you an idea of what
you're doing wrong.
Friday, December 20, 2013
How to ease anxiety over Google updates
Matt Cutts, head of Google's Webspam team, recently spoke at PubCon 2013 where he said "Google is trying to figure out answers; we are trying to organize the world's information, make it universally accessible and useful."
Google does a few things better than anyone else in the world: It provides
users with relevant, easily-accessible information through emerging search
technology, innovates through moonshot thinking that revolutionizes how we use
technology to improve our lives, and gives digital marketers anxiety on a
regular basis.
Read more at http://www.imediaconnection.com/content/35375.asp#UM8KDeOkcRKodbgq.99
Thursday, December 12, 2013
Thursday, December 5, 2013
Google Trends Becomes More Intelligent
Google has introduced new topic reports in Google Trends aimed at giving
users smarter information about the search queries they are seeking.
Google gives the examples of “rice” and “Gwyneth Paltrow”. With the new
reports, it can distinguish between rice (the food) and Rice University, and it
can include common misspellings of Paltrow’s name as part of the report for that
query.
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