Whats Future For Your Site?

 

http://searchengineland.com/how-can-you-predict-a-sites-future-171440

 

I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said that any free link was a good link?

Today, things are more tricky. How can you do the best job possible at judging a site that isn’t an authority? And what about those pesky little new sites that are happy to link out but aren’t yet established? How can you tell what the future holds for them? In this post, I’ll focus on analyzing those sites, as this is much trickier than analyzing sites that have a defined presence and backlink profile.

 

Here’s A New Panda Video From Matt Cutts

http://www.webpronews.com/heres-a-new-panda-video-from-matt-cutts-2013-09?utm_source=Search_sidebar

 

 

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Google has released a new Webmaster Help video about the Panda update. Matt Cutts responds to a user-submitted question asking how she will know whether her site is hit by Panda since Google has integrated it into its normal indexing process, and if her site was already hit, how will she know if she has recovered?

How Video Plays a Crucial Role in the Rise of Content Marketing

 http://www.marketingprofs.com/articles/2013/11651/how-video-plays-a-crucial-role-in-the-rise-of-content-marketing

 

Why it's important to include video content for C-Suite buyers

• How video analytics help you continually improve video content
• Why video is the rising star for content marketing ROI

A Handy Guide to Deleting Digital Accounts

 

http://allthingsd.com/20130916/a-handy-guide-to-deleting-digital-accounts/?refcat=news

If you’ve ever tried deleting a bunch of your Web accounts, I probably don’t have to tell you that it’s a huge pain.

Some attempts require searching the website for tiny “Help” text, scanning online support forums, clicking the “Are you sure?” button three times, or calling customer support. Then — just when you think you’re out — you’ll continue to get emails from the company, like an ex that won’t get the hint.

Study Shows No Clear Evidence That Google+ Drives Ranking

 

 

 

http://searchengineland.com/study-shows-no-clear-evidence-that-google-plus-drives-ranking-171789

 

 

 

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At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a live discussion — Matt even invited me up on stage during the keynote:

Google Ad Sense

 

http://marketingland.com/google-adsense-now-available-on-https-sites-58980

 

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Starting today, site owners using the Hypertext Transfer Protocol Secure (HTTPS) protocol can add AdSense ad units to their pages.

Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services and social networking sites to protect sensitive information like passwords, payment information and financial and medical information

Bing Gains

http://searchengineland.com/with-changes-bing-no-longer-just-a-search-engine-171906

 

 This evening Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices.

Internet Users Increasingly Worried About Privacy

 

http://www.marketingprofs.com/charts/2013/11668/internet-users-increasingly-worried-about-privacy

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  Half of Internet users (50%) say they are worried about the amount of personal information about them that is online—a figure that has jumped from 33% who expressed such worry in 2009, according to a recent report from the Pew Research Center's Internet and American Life Project

 

Top Cell Phone Activity

 

 

http://marketingland.com/top-cell-phone-activity-in-2013-59391

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Our phones may be smarter than ever, but the most popular activity most Americans use them for is pretty simple — to send SMS messages. That tops the list of cell phone activities for 2013, according to a new study released by Pew Internet.
The study, conducted in April and May of this year and involving over 2,000 adults, asked about various activities. Texting topped the list, followed by accessing the internet, doing email, downloading apps, getting directions and more.

5 PPC Reputation Management Tips (Including Twitter)

 

http://www.clickz.com/clickz/column/2294474/5-ppc-reputation-management-tips-including-twitter

 

 Search engine reputation management issues come in many forms including: short-term, news-driven and longer-term SERP pollution, brand/company name, and those affecting product name. The diversity of reputation management issues and the fact that often the SERP in question isn't exclusively for the brand search alone, but may also include the words "reviews," "ratings," "testimonial," or industry terms. Because reputation management issues come in all flavors, the proper strategy varies. Certainly for any long-term SERP pollution issues, an SEO strategy makes the most sense, but SEO often takes time, so PPC search can provide a temporary fix, even in scenarios where a long-term solution must be SEO-driven.

Google Trends

 

 

http://www.webpronews.com/google-trends-just-became-a-lot-more-useful-2013-09?utm_source=Search_sidebar

 

 In September of last year, Google merged Google Trends with Insights For Search into what it called the “new Google Trends.” It’s now been a year and Google is continuing to add more ways for you to follow the latest search trends.

The first addition is an update to the Top Charts that was unveiled back in May. At the time, Google said that its top charts would show you the top searches by region for categories like actors, animals, sports and more. The new feature – Trending Top Charts – adds the option to see the top trending searches in each category.
As an example, here’s the Top Chart for animals. You can clearly see that dogs are the most searched topic overall in the animal category

Future of Local Search: 5 Layers of Local

http://searchenginewatch.com/article/2295798/The-Future-of-Local-Search-5-Layers-of-Local

  

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery