Improving Your Email Conversion Rates

 http://blogs.imediaconnection.com/blog/2013/12/02/improving-your-email-conversion-rates/?imcid=na

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For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.

How to ease anxiety over Google updates

Matt Cutts, head of Google's Webspam team, recently spoke at PubCon 2013 where he said "Google is trying to figure out answers; we are trying to organize the world's information, make it universally accessible and useful."

Google does a few things better than anyone else in the world: It provides users with relevant, easily-accessible information through emerging search technology, innovates through moonshot thinking that revolutionizes how we use technology to improve our lives, and gives digital marketers anxiety on a regular basis.

Read more at http://www.imediaconnection.com/content/35375.asp#UM8KDeOkcRKodbgq.99

Here Are Over 60 Things You Can Say To Google Now

 

http://www.webpronews.com/here-are-over-60-things-you-can-say-to-google-now-2013-11

 

 TrendBlog.net has put together a pretty cool infographic listing all the different commands you can use with Google Now. There are over sixty of them. You may already know most of these, but it’s nice to see them all collected together, and serves as a reminder of some of the things you can do.

Google Trends Becomes More Intelligent

http://www.webpronews.com/google-trends-becomes-more-intelligent-2013-12

 

 

 Google has introduced new topic reports in Google Trends aimed at giving users smarter information about the search queries they are seeking.

Google gives the examples of “rice” and “Gwyneth Paltrow”. With the new reports, it can distinguish between rice (the food) and Rice University, and it can include common misspellings of Paltrow’s name as part of the report for that query.