5 ways brands win (or lose) with real-time marketing

 

Call it the way the Oreo crumbles. Ever since the popular cookie brand hijacked the Super Bowl conversation with a timely tweet that rocketed around the internet, digital has had a serious crush on real-time marketing. (For different reasons, some have also had a serious crush on real-time bidding, but that's a different topic with a confusingly similar name

Read more at http://www.imediaconnection.com/content/35032.asp#IVT0TEPbpQjLKLqL.99

5 Myths (and Truths) About Big Data

 

 

http://www.clickz.com/clickz/column/2294478/5-myths-and-truths-about-big-data

"Big data" has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products, and business intelligence. It's become very fashionable to decry the value of "big data" for marketing, with many pundits and consultants calling it "no big deal."
I believe in "big data" just like I believe in the power of all data to transform our lives. Just look at the powerful applications already emerging in healthcare, world hunger, global economics, and even for those for whom hockey is more important than life itself, sport competiveness.

Make Sure You've Got Quality Content

http://searchenginewatch.com/article/2295269/Matt-Cutts-Talks-Google-Panda-Basics-Make-Sure-You've-Got-Quality-Content

 

What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts.
That first gives is a bit of a primer on how Panda rolled out previously and how it currently is rolling out into the search algorithm.
"So Panda is a change that we rolled out, at this point a couple years ago, targeted towards lower quality content. And it used to be that roughly every month or so, we would have a new update. And we would say, OK, there's something new, there's a launch, we've got new data, let's refresh the data.

Google Webmaster Tools Alters How It Selects Sample Links

 

http://www.webpronews.com/google-webmaster-tools-alters-how-it-selects-sample-links-2013-09?utm_source=Search_sidebar

 

Google announced on Thursday that it has made a change to how it decides what links to show webmasters when they push the “Download more sample links” button. The feature typically shows about 100,000 backlinks.
“Until now, we’ve selected those links primarily by lexicographical order,” explains Yinnon Haviv, a software engineer with Google’s Webmaster Tools team. “That meant that for some sites, you didn’t get as complete of a picture of the site’s backlinks because the link data skewed toward the beginning of the alphabet.”