Google Just Upped the Digital Analytics Ante, Yet Again

 

http://www.clickz.com/clickz/column/2294475/google-just-upped-the-digital-analytics-ante-yet-again

 

I have to admit, with all the amazing updates Google Analytics (GA) keeps pushing out, the past few years have felt a bit like the seven years of mobile, "This is the best analytics feature enhancement ever!" "No, this is!" No, this is!" - you get the point. But I have to say, after getting my hands dirty with the most recent updates to Advanced Segments in Google Analytics, this just introduced a whole new yard stick for all other digital analytics tools to be up against.

Tips for Taking Twitter Content Marketing to the Next Level

http://blogs.imediaconnection.com/blog/2013/09/18/5-tips-for-taking-twitter-content-marketing-to-the-next-level/

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When Twitter first came around, many people were unsure what the social media website could do for business. It didn't take long to discover that Twitter's format is tailor-fit for B2B and B2C marketing, which is perhaps why it is second to LinkedIn as being the most used social media network for content marketing today. Twitter is a godsend for those who've been looking for an easy to use, accessible network for content distribution, and it's gaining more and more users as the days go by.

Foundations of Building an SEO-Friendly Website From the Beginning

 

http://www.clickz.com/clickz/column/2294479/foundations-of-building-an-seo-friendly-website-from-the-beginning

Similar to building a house, when developing a website there are needs and there are wants. This could include the design and user experience, as well as the content tone and architecture. For the last 15 years most companies have developed sites without SEO strategies in place, which has negatively impacted their brand's findability and performance.

The fallout from a brand's fake Twitter hack

 

Following the legitimate hacking of two companies' Twitter accounts this spring, a string of copycats have jumped on the bandwagon with fake attacks. First, MTV and BET pretended to take over each other's Twitter accounts in February, and in July, Chipotle tricked users into thinking hackers had broken into its Twitter account with a string of nonsensical messages.
If blogs and online media coverage are any indication, the ploy worked. Chipotle representative Chris Arnold has declared the company's stunt a win, saying the fake hack "was definitely thought out" as part of Chipotle's 20th anniversary promotion. On the day Chipotle posted 20 "hacked" tweets, the company added 4,000 new followers to its Twitter account -- significantly more than its typical daily average of 250.

Read more at http://www.imediaconnection.com/content/34912.asp#VgOp3oSPaaKBzzzb.99